Archive

The world of PR can feel like a crowded marketplace, where shouting your message the loudest doesn't guarantee anyone hears it....

TwentyEA has unveiled a suite of new marketing solutions combining its data tools, giving estate agents greater flexibility over their prospecting...

OnTheMarket has a “puncher’s chance” of displacing Rightmove after the challenger portal was taken over by CoStar but needs to persuade...

A media agency that has worked with brands such as Toyota and TalkTalk has been appointed to revive Purplebricks' fortunes. Purplebricks has...

It’s not uncommon to see a seasonal slump around December and the Christmas period. Last year, Propertymark reported an average of...

A team from The ValPal Network joined industry Facebook ads expert Paul Long on a webinar designed to equip every agent...

OneDome has launched a new service tailored to benefit prospective buyers and sellers. The homebuying platform has launched Premier Agent, an invitation...

Welcome back to the second instalment of our blog series on social media marketing tips for estate agents! In part one,...

Marketing expert Simon Leadbetter has recommended that Purplebricks absorb its owner’s brand to consolidate its market position.  Leadbetter, former group marketing director...

A third of agents are expecting the self-employed model to make up 50% of the market in the next decade but...

An industry marketing expert has questioned the strategies of ‘house of brand’ agencies. Writing exclusively for Estate Agent Today, Simon Leadbetter, former...

Zoopla has unveiled an upgraded website for agents and housebuilders. The refreshed Zoopla Advantage website, first launched in 2018, will provide new...

As we get ever closer to 2023, this final Natter of the year is dedicated to the five biggest property moments of...

Zoopla’s homepage may look a little different from today. The portal is supporting homeless charity Crisis’s Christmas fundraising campaign with a homepage...

Purplebricks has got itself into a bind due to its addiction to brand awareness over addressing the customer experience of paying...

Aside from all the news surrounding the Autumn Statement this week, which will have a significant bearing on the property market...

The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...

In tougher times – as is the case now, post-Covid, post-Brexit, cost-of-living crisis, war in Ukraine, etc – reputation and consumer...

Fine & Country is to embark on a regional roadshow next month, starting in Wales and moving throughout the UK. The regional...

What do Tilly Ramsay and Kim Kardashian have in common? Other than both having well-known fathers, they’ve both also mastered the art...

If there’s one thing that received a boost as a result of Covid and lockdowns, it’s podcasts – which reached whole...

An estate agent has hit back at the Advertising Standards Authority (ASA) after the watchdog banned a poster advertising the firm’s...

The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign. It will target buyers and...

Boomin is launching a new ad campaign from Boxing Day, December 26 - the date previously associated with record visits to...

In this latest Natter piece zoning in on independent agents doing things differently, following on from the one I did with...

2021 redefined what it meant to offer exceptional customer experiences for consumers across multiple industries, but particularly for the residential property...

One of the biggest trends since Covid, in the property world and elsewhere, has been a shift towards more hybrid, flexible...

Well, we’re technically more than halfway through the year already, but we’ll let that slide. And what a year it’s been...

The biggest challenge facing many agents in the current climate is the general shortage of stock, both for sales & lettings. Let’s...

Channel 4 Ventures is one of a number of investors who have collectively put the equivalent of £11m into the online...

Boomin founder Michael Bruce says his new site has enjoyed a stronger start than any other portal in terms of visits, viewings,...

One of the world’s leading analysts of portals has warned Boomin, OnTheMarket and others challenging Rightmove - millions have been spent...

As the property market continues to boom, competition between portals such as Zoopla, Rightmove, OnTheMarket and Boomin has been hotting up...

As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...

Let’s address the elephant in the room first - the property sector and how we market properties is changing. Gone are the...

This time out, I’m in conversation with one of the big three established portals. Since it was founded in 2007, Zoopla...

Who are you and what does it say on your business card? I am the General Manager of Ravensworth, which is what...

Firstly, Happy New Year – here’s to 2021 being less chaotic than the last! In the final part of our series on...

Welcome to part three of our ongoing series on local independent agents, as we seek to give this all-important part of...

Many agents are brilliant at giving a personal touch and are professional in the way they treat customers, but I would...

Your Move is to become the English Football League’s official Communities Supporter for the coming season. The agency is already an Official...

OnTheMarket’s acting chief executive says the portal will embrace more social media and innovative marketing strategies in the coming period. Yesterday the...

One of the growing number of free to list property portals, Residential People, claims a record-breaking number of sales and letting...

Be proactive, have a plan, and keep prospecting.  After the easing of lockdown measures, it’s safe to say the property market picked...

The advertising and sponsorship links between Purplebricks and Team GB have won the agency a silver medal according to a leading...

The OneDome and Nethouseprices websites claim to have seen a surge in agents joining in recent weeks as an alternative to...

Your business may be growing quicker than you could ever imagine which is great when it comes to raising brand awareness....

A number of estate agents have recently received phishing emails, fraudulently claiming to be from the main portals and trying to...

The 2010s were a good decade for disrupters. Early on, Airbnb and Uber shook up the holiday lettings/hospitality and traditional black...

Zoopla has published a startling set of statistics to demonstrate what it calls “a record January with significant growth in delivery...

Welcome to the first February PJT. As the year progresses the industry embarks on more appointments, especially with a market that’s...

For a very long time, it was one of the best ways – if not the best way – of generating...

OnTheMarket’s TV advert, promoting its ‘New & exclusive’ feature, will be back on screens from Boxing Day ahead of what it calls a...

The Great Debate over the charges levied on agents by portals and the huge profits that Rightmove and Zoopla make has...

The new managing director of easyProperty claims the hybrid agency will be targeting branch managers and senior negotiators who think they...

Purplebricks has spent £26.7m on marketing in the past year - that represents £382 per instruction.  The figures, revealed in the agency’s...

It’s now more than three years since the EU referendum result in June 2016, and we’re still no clearer on when...

Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...

New free-to-list portals Residential People and Commercial People are aiming to secure one million property listings by Q4 2019. The portals -...

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

You can tell it’s the onset of spring by the fact that this weekend sees the start of the Formula 1...

The road to opening up your own business can be a long one. If you’ve never done it before, there are...

Instagram (or, as the younger generation would have it, Insta) is, by any measure, massive.  Only launched in October 2010, it’s a...

The former chief executive of Emoov says he has the answer to Foxtons’ current downbeat performance - it should exploit its...

Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...

The introduction of the Propertymark brand as a ‘consumer friendly’ umbrella name for a series of trade bodies has been a...

Time appears to be running short for the sale of troubled online agency Emoov. An Emoov insider has told Estate Agent Today...

However mild the weather may have been for most of us, it’s a cold autumn for the online estate agency market...

Purplebricks says it has seen year-on-year revenue growth of about 20 per cent despite what its chairman calls “a challenging UK...

It’s the most obvious visual medium high street agents have at their disposal, and for many decades has been absolutely pivotal...

The latest figures from Purplebricks, contained within the agency’s annual report released this week, claim that 81 per cent of its...

The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...

As promised a few weeks ago, this week’s Natter concentrates on the importance of content, design and social media, three easily...

Maplin, Toys R Us, Carpetright, Warren Evans – what do they have in common? All are well-known high street chains that...

Foxtons says its long-term branch expansion programme is now “largely complete” and it is shifting its attention to using technology to...

All eyes are on Agents’ Mutual’s first day of trading on the London stock exchange - just over five years after...

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

Purplebricks has this morning announced it’s to launch in New York. A statement to the London Stock Exchange this morning read: The...

Global investment bank RBC Capital Markets says OnTheMarket has the potential to undermine the pricing power of Rightmove and ZPG -...

Fine & Country claims it has increased its brand awareness amongst its target audience - homeowners aged over 35 and earning...

As those of us in the industry know, there is a fine balance to strike between disruptive technology – and the...

Let’s be honest - few people saw this coming. The 89 to 11 per cent majority amongst Agents’ Mutual members for...

Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...

The best estate and letting agents in the UK were recognised at the prestigious ESTAS luncheon and ceremony, which was held...

In this Natter we have an exclusive interview with David Cox, CEO of ARLA Propertymark and one of the best-known figures...

New research conducted for ZPG claims that Zoopla’s ‘national spontaneous brand awareness’ is at an all-time high - with the gap...

Excuse the puntastic (or not) title, but as you’ve no doubt already deciphered I took a trip northwards a couple of...

Good branding is absolutely crucial to any successful business or product, even more so in a world of social media, instant...

Zoopla Property Group claims that brand awareness for Zoopla is now at an all-time high and is establishing a growing gap...

Plentific - a proptech startup that operates a ‘find a professional’ service - has secured £2m in funding.  The service, which lists...

Zoopla is beefing up its TV and bus advertising this week to consolidate its claim to be the property portal with...

With more house-hunters than ever now starting their search for a new home by typically looking online on one of the major...

Zoopla says its latest research shows it has now achieved a record level of national brand awareness and leads UK property...

Research conducted for Zoopla Property Group claims its own Zoopla portal has a higher level of ‘spontaneous awareness’ than Rightmove amongst...

Estate agents with a difference, a twist, a unique selling point, whatever you want to call it, seem to be becoming...

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...

Who are you? Steve Gosney. What does it say on your business card? Managing Director of Kremer Signs. How long has Kremer Signs...

Your Move has announced what it claims to be “a major integrated marketing and media campaign which aims to raise brand...

Purplebricks is very easily the most recognisable online estate agency, according to a survey of 1,300 home owners by respected polling...

Research commissioned by Zoopla claims it remains the property portal in the UK with the highest spontaneous national consumer brand awareness. The...